Idea Lab Podcast 01 - Does Your Professional Identity Matter? With Sasha Strauss (part 1 of 2)

In this episode of the ALiEM Idea Lab Podcast we interview Sasha Strauss. Sasha is a renowned brand strategist who's company, Innovation Protocol, serves clients such as Republic Services, ADP, Apollo Group, Evite, and PayPal. He teaches graduate brand strategy at USC’s Marshall School of Business and Annenberg School for Communication. In part 1 of this 2-part interview we discuss personal brands, telling our stories, and why it is important for physicians to have a consistent professional image.

Podcast Host: Drs. Jeff Riddell and Paul Jhun